Dispositions
The sale of hospitality related properties is more complex than other types of investment real estate. Our ability to understand this unique type of investment real estate assures the seller that we will manage the transaction with complete professionalism and expertise.
At start of our marketing program we perform a thorough analysis of the property to determine the most competitive price and terms. When we market a property we utilize a structured and detailed marketing plan. We maintain a database of active buyers and sellers of hotels throughout the United States. During the marketing process we have developed strategies to reach these buyers and sellers with a very direct approach.
Although experience and knowledge of a market create value in the representation of a client, the quality of exposure to the marketplace determines the final success or failure. The marketing strategy for your hotel would consist of :
1. Direct promotion to qualified buyers.
2. Advertising both print and internet.
3. Promotion and cooperation with qualified, experienced outside brokers.
Marketing Package
Immediately after the “Exclusive Right to Sell” has been procured, a complete Marketing Package containing all pertinent information regarding the property will be prepared. This package will include the following information:
Property Overview - Investment Highlights/Description, Subject Property Photos, Subject Property Location & Regional Maps, Floor Plans.
Market Overview - Hotel/Motel Market Overview (Local/National)
Rate Comparables - Profile of Subject & Rate Comparables, Summary of Rate Comparables with Comparison Graphs, Rate Comparable Map
Sale Comparables - Profile of Sale Comparables, Summary of Sale Comparables, Comparison Graphs, Sale Comparable Map
Financial Analysis - Financial Summary, Pricing Summary
Demographic Information - Population Density Map, Executive Summary Report
Direct Contacts
We will contact, by telephone and letter, the owners of similar properties and qualified buyers in our extensive database. Our database consists of local, regional and national hotel owners. The database is constantly updated with active buyers that contact our office on current listings.
Broker Cooperation/Mailer
Direct contact will be made to all brokers who possess the expertise and qualifications to work on this type of property. This contact will include brokers who have been involved in the sales of any similar type properties within the past 24 months.
Advertising
In addition to the direct contacts with potential buyers and agents, your property will be discreetly advertised in carefully selected national, regional and local newspapers as well as publications that are directed at the hospitality market.
Internet
Your hotel will be listed on www.loopnet.com www.hotelassociates.net, www.inncontract.com and www.innvest.com
Personal Communication
Hotel Associates will provide you with status reports updating you on the pending sale of the real estate. These reports will include progress on interested parties, objections from uninterested parties, marketing updates and copies of all advertisements and dates when placed.